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Post by account_disabled on Dec 7, 2023 8:33:42 GMT
About it previously or because someone recommended it to them. Unbranded traffic . – from searches, that is, people who come to the site because they searched for generic words or phrases that describe the product or service and that showed them the store in a relevant position in Google search results. This traffic can come through an organic positioning SEO campaign or through an advertising campaign in Google Ads. To determine if the site can attract organic traffic. A code diagnosis and an SEO diagnosis must be run. To validate if a campaign in Google Ads is well configured, a campaign audit must be done. Social traffic . – which is what comes from social networks and which may be due to Digital Marketing Service organic work on the networks unlikely since organically the networks have a very low reach and paid traffic on the networks which is what comes from advertising made on social networks. Organic traffic depends on a good strategy that is directed towards. The buyer persona and is based on a social listening exercise. Planned traffic, in addition to the previous requirements, requires good execution in the Facebook Business Manager or the LinkedIn advertising panel. The referred traffic . – which is the one that is sent by another website that is not necessarily a social network, by an email marketing or marketing automation campaign, by a third-party directory or catalog. Generally, the businessman who invests in an online store underestimates the importance of traffic and does not reserve sufficient funds in his budget.
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